This study seeks to measure Generation Z's attitudes and behaviors associated with corporate social responsibility and purpose driven brands. The study seeks to understand the relationship between corporate social responsibility attitudes and boycotting (punishing brands for unfavorable behavior) and buycotting (rewarding brands for favorable behavior) behavior. This study will also consider how brands' presence on social media contributes to beliefs about the responsibilities of businesses outside of their economic duties to shareholders.
Thank you for your interest, but this study is recruiting by invitation only.
North Carolina (Statewide)
Hussman School of Journalism and Media
Behavioral or Social
UNC Students (undergrad, grad, professional)