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By physician referral or invitation only

Facebook Political Ads Effects Study

Researchers often conduct studies on political advertising to understand how ads impact people's vote choice and their favorability of candidates. However, many political ads are not designed to impact vote choice or change perceptions of a candidate. Instead, campaigns use them to raise money or collect people's email addresses to send them messages later. This study seeks to understand if the effects of political ads have along these different lines are related to each other or not.

Age & Gender

  • 18 years ~ 99 years
  • Male, Female, Gender Inclusive

Contact the Team

Location

Thank you for your interest, but this study is recruiting by invitation only.

United States (Nationwide)

Additional Study Information

Principal Investigator

Shannon Mcgregor
Hussman School of Journalism and Media

Study Type

Behavioral or Social
Interventional

Study Topics

Healthy Volunteer or General Population
Opinions and Perceptions

IRB Number

20-2834

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