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A Multidimensional Digital Approach to Address Vaccine Hesitancy and Increase COVID-19 Vaccine Uptake among African American Young Adults in the South (Tough Talks COVID)

This project seeks to adapt and test the existing Tough Talks app to address COVID vaccine hesitancy among African American young adults (AA-YA) aged 18-29.

Age & Gender

  • 18 years ~ 29 years
  • Male, Female, Gender Inclusive


Alabama, Georgia, North Carolina (Statewide)

What will be asked of you

You will be asked to complete a one-time survey that will take about 45 minutes to complete.


$20 for taking the survey. After completing the survey, you will be entered in a drawing and could win up to $250.

Total length of participation:
45 minutes.

Looking for Healthy Volunteers

Requirements for healthy volunteers are different than for those with a specific condition. If you are interested in becoming a healthy volunteer for this study, use the below categories to determine if you are able to participate.

Able to participate:

  • You are 18-29 years old,
  • Black or African American,
  • and living in NC, GA, or AL.

Not eligible if:

  • You are younger than 18 or older than 29, are not Black or African American, or live outside of NC, GA or AL

Contact the Team

Visit Location

  •  Christina Toval

100% Remote (online, phone, text)

Additional Study Information

Principal Investigator

Lisa Hightow-Weidman
Medicine-Infectious Diseases

Study Type

Behavioral or Social

Study Topics

Healthy Volunteer or General Population
Minority Health

IRB Number


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