With the legalization of betting in many U.S. states over the last five years, sports betting company sponsorships are becoming commonplace, partnering with entities (i.e., leagues, teams, athletes) to promote their products, in a historically taboo/illegal market. Prominent partnerships exist between the NFL and sport betting companies DraftKings, FanDuel, Caesar's, and BetMGM. Similarly, the NBA has partnerships with DraftKings and FanDuel. At the team level, FanDuel, currently is in partnership with the more than 21 teams across the NFL, NBA, WNBA, MLS, and MLB (FanDuel, 2024). Additionally, numerous professional athletes (both active and former) have signed endorsement deals with major sport betting/gaming companies (e.g., NBA's LeBron James and DraftKings; NFL's Travis and Jason Kelce and PrizePicks). The purpose of this study is to examine differences in fans' attitudes toward the perceived fit of sport betting sponsorship of various sport entities by college-aged individuals.

The study is designed to investigate how people find and learn information using digital search systems. With the World Wide Web and other digital tools, tons of information is placed at the tips of our fingers. For many years, search engines were the predominant tool for information retrieval on the web. However, recent developments in artificial intelligence (AI) have resulted in increasing use of AI chatbots to find and learn information. This study compares how users interact with search engines and chatbots to find and learn information to better understand the cognitive processes involved in digital search and how these systems support learning.

This study is to test a prototype for a jupyter widget that can be used to compare two sets of health records data to help detect selection bias.

The purpose of this focus group is to get feedback from patient representatives at UNC Internal Medicine on a set of proposed patient resources and referrals to osteoarthritis resources.

We are studying how what people see on social media relates to how they feel while scrolling and how they feel at work. We want to learn whether these feelings connect to trust in coworkers, leaders, and organizations. Adults who work in the U.S. will complete a short online survey about their social media use, recent feelings, empathy, and work attitudes. Results may help workplaces better understand how everyday online experiences relate to teamwork and trust.

The purpose of this study is to examine how people perceive various alcohol products. This will better our understanding of consumer perceptions of alcohol products.

In the US, systematic economic and social disadvantages negatively impact certain groups of people resulting in higher risk for poorer health outcomes and lower quality of life for these groups. These health inequities contribute to vast, nationwide economic burdens. The intersection of insuring healthcare in the US and ensuring health equity sets the stage for the challenges explored in this research proposal. With the Centers for Medicare and Medicaid Services launching a Stars Health Equity Index to measure and reward health insurer performance for quality ratings within higher social risk factor populations, this shows the critical role that health insurers can play in advancing health equity and lowering costs across the broader US healthcare system. This research study can help provide critical insights about how health insurers can play a significant and effective role in advancing and ensuring health equity.

Student researchers will develop a set of 10-15 infographics of interventions that incorporate the Safe Systems principles. This project will work closely with the NC Vision Zero team to gather input from key road safety partners across the country (e.g., the Vision Zero Network, and Families for Safe Streets) via interviews to identify interventions to highlight, collaborate with the design team at NC State's Institute for Transportation Research and Education to produce quality materials, and work with local NC communities to conduct usability testing of materials and create a dissemination plan for the NC Vision Zero team.

The aim of this study is to increase awareness and use of the haptics simulation lab at a research medical university using gamification. When the University of North Carolina Adams School of Dentistry first purchased dental case simulators (Simodont), they purchased two and put them in a room disassociated with the preclinical lab resulting in very little use of the simulators. In August of 2024, eight more simulators were purchase and all ten were moved to the preclinical lab. Orientations to the simulators were in the form of eModules on Canvas and face-to-face hands-on training. Faculty members desiring to use them in their courses met with the Simodont administrator to edit cases that came with the simulators. Currently first and second year dental students are using the simulated cases in their preclinical courses with the third and fourth year students already in the clinic attending to

I'm doing a project to learn how Lumbee food traditions are kept alive today. I'm talking with Lumbee community members about the meals they cook, the gardens they grow, and the stories they remember. These food traditions, like making cornbread or growing collards, help show who we are and where we come from. I want to understand how these traditions are passed down in families and shared in the community, even as times change. By recording these stories, I hope to help keep them alive for future generations.