This research will look at the way colleges and universities use public podcasts to engage with the public. The podcasts in review are specifically ones that are produced by a central communications or marketing office. The research will help inform general standards for college- and university-produced podcasts, to better understand their purpose and success on the school's larger communications strategies.
Thank you for your interest, but this study is recruiting by invitation only.
Alabama, Florida, Georgia, Kentucky, Louisiana, Maryland, Mississippi, North Carolina (Statewide), South Carolina, Texas, Virginia
Kristen Chavez
Hussman School of Journalism and Media
Behavioral or Social
Observational
Social or Workplace Dynamics
23-2925
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