By physician referral or invitation only

Authentic AI in Crisis Communication Study

This study aims to understand how PR and crisis communication professionals use and enact authenticity when using AI. This is important because AI tools and technologies are being integrated into the industry and there is a need to understand how this changes PR communication.

Age & Gender

18 years ~ 99 years
Male, Female, Gender Inclusive

Contact the Team

Location

Thank you for your interest, but this study is recruiting by invitation only.

United States (Nationwide)

Additional Study Information

Principal Investigator

Jessica Shaw
Hussman School of Journalism and Media

Study Type

Behavioral or Social
Observational

Study Topics

Opinions and Perceptions
Social or Workplace Dynamics

IRB Number

24-0478

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