This project aims to integrate generative AI (GenAI) into MEJO379, a high-enrollment course, to meet the demand for students to critically engage with AI in strategic communication. Despite industry emphasis on AI skills, students currently lack knowledge and practice in utilizing AI for primary research. This project seeks to develop GenAI-driven learning experiences to bridge this gap. Leveraging the team's expertise, we will create adaptable learning materials, cutting-edge examples/cases, and engaging assignments emphasizing GenAI best practices and critical reflection.
Thank you for your interest, but this study is recruiting by invitation only.
North Carolina (Statewide)
Eva Zhao
Hussman School of Journalism and Media
Behavioral or Social
Interventional
UNC Students (undergrad, grad, professional)
24-1640
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