UNC Participant Pool Recruitment Ad Description Subject: Participate in an Eye-Tracking Study on Social Media News Perceptions We are excited to invite you to participate in a research study on how people perceive news stories on social media. This study aims to understand what aspects of

We are excited to invite you to participate in a research study on how people perceive news stories on social media. This study aims to understand what aspects of a news post draw people's attention and how these elements influence perceptions. What's involved? As a participant, you'll complete a short survey and then view a social media news post while an eye-tracking device to record where your attention is directed. This study session will take approximately 20-30 minutes and will be conducted in our on-campus lab. Some participants may be invited to a 10 minute follow-up interview to review their eye-tracking data and share additional thoughts. Why participate? Your participation will help us advance knowledge in digital media and public perception research, potentially informing how we understand and improve transparency in online media. While