Study Details

Open

Infant feeding, Social Media, and Parental Experience Study

This study explores the relationship between social media use, early infant feeding, and parental experiences of stress among families in the Triangle area. Through interviews, surveys, and other participatory methods we hope to understand which social media platforms parents are using when they are seeking information about infant feeding. We are also interested in the effects of social media use on parental stress and anxiety when it comes to feeding their babies.

I'm interested

Age & Gender

25 years ~ 45 years
Male, Female, Gender Inclusive

Location

North Carolina (Chatham, Durham, Franklin, Granville, Orange, Person, Vance, Wake)

What will be asked of you

There are a number of different study activities you can participate in including a 1 hour interview (in person or over zoom) or an online survey that will take 45 min to an hour. If you complete the online survey you will be eliginle to take part in up to four additional study elements: a social media scroll tour (30 minutes) over zoom, a five day infant food diary which you complete at home, a decision making activity that is completed in person in your home or our study lab (30 min), and an exit interview that can be in person or over zoom (30 min). You may complete just some of these activities or all of them.

Incentives

Gift card up to $110 for all study elements. , Photobook for some participants

Total length of participation:
Minimum: 1 hour. Maximum: 5 days 3 hours, 45 minutes.

Looking for Healthy Volunteers

Requirements for healthy volunteers are different than for those with a specific condition. If you are interested in becoming a healthy volunteer for this study, use the below categories to determine if you are able to participate.

Able to participate:

21-40 years of age
Primary caretaker of an infant between 6 and 12 months who is already eating foods other than breastmilk or formula
Live in the Triangle area
If you can speak, read, and write in English
If you are not pregnant or planning to become pregnant

Not eligible if:

If you have a current diagnosis of postpartum depression
If you adhere to a restrictive dietary practice (e.g. veganism, intermittent fasting, etc.)
f your baby was cared for in the neonatal intensive care unit for >24 hours after birth
If your baby had a surgery or chronic illness that would affect feeding (e.g., cleft lip/palate, metabolic illness, etc.).

Contact the Team

Visit Location

Morgan Hoke
Visit Study Website

thebitestudy@gmail.com

100% Remote (online, phone, text)

Additional Study Information

Principal Investigator

Morgan Hoke
Anthropology

Study Type

Behavioral or Social
Observational

Study Topics

Behavior
Child and Teen Health
Developmental
Eating, Nutrition, and Metabolism
Healthy Volunteer or General Population
Parents of Children

IRB Number

25-1178