Making Business Stories More Effective with AI

In today's workplace, telling a clear and powerful story can help people lead, persuade others, and explain ideas. This study looks at how college students improve their business stories using feedback from an AI writing tool. One way to make stories stronger is by using vivid language. But many students struggle to add vividness to their stories. In this study, students write two stories. After writing the first draft, they receive feedback from a custom AI tool called StoryCoach GPT. Then, they revise their stories based on the AI's suggestions. The study compares student drafts to see if AI feedback helps them write more vivid, engaging business stories. Stronger storytelling can help students stand out in interviews, connect with audiences, and lead with impact. The results may also guide future research on AI tools in professional communication education.