With the legalization of betting in many U.S. states over the last five years, sports betting company sponsorships are becoming commonplace, partnering with entities (i.e., leagues, teams, athletes) to promote their products, in a historically taboo/illegal market. Prominent partnerships exist between the NFL and sport betting companies DraftKings, FanDuel, Caesar's, and BetMGM. Similarly, the NBA has partnerships with DraftKings and FanDuel. At the team level, FanDuel, currently is in partnership with the more than 21 teams across the NFL, NBA, WNBA, MLS, and MLB (FanDuel, 2024). Additionally, numerous professional athletes (both active and former) have signed endorsement deals with major sport betting/gaming companies (e.g., NBA's LeBron James and DraftKings; NFL's Travis and Jason Kelce and PrizePicks). The purpose of this study is to examine differences in fans' attitudes toward the perceived fit of sport betting sponsorship of various sport entities by college-aged individuals.
Thank you for your interest, but this study is recruiting by invitation only.
United States (Nationwide)
Jackson Sears
Exercise and Sport Science
Behavioral or Social
Interventional
Healthy Volunteer or General Population
UNC Students (undergrad, grad, professional)
25-1945
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